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A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Hair extension specialist Alexia Belkina used a mother’s own hair to create custom Cold Invisible Hair Extensions for her daughter.
During New York Fashion Week in September, SHOWPONY by Evanie Frausto showcased their Spring/Summer 2027 runway show with hair designed using PRAVANA Vivids.
Gray blending offers the best of both worlds for those stuck between wanting to lean into their grays and wanting to run from them. Satin Hair Color, known for its expertly formulated professional color, is here to provide tips and tricks for achieving the perfect gray-blending technique for your clients.
MANACARE is a USA-made, five-step system that gives salons, nail technicians, and beauty retailers a clear way to serve and retain the growing base of male grooming clients.
After decades in an industry where professionals have not always been adequately educated on caring for non-straight hair, hair artist Kimberly Michelle created a brand designed to help bridge that gap, both behind the chair and at home.
Shannon Demont has found her calling, having taken her passions for hair, photography, social media strategy, and education, and rolling them all into one successful offering: hair photography education.
Skyla Kuykendall's work is the kind of hair that makes you happy. As a colorist who loves to blend natural with fantasy, she attributes her continued success in finding her dream clients to being her authentic self.
We learn some simple moves and strategies to keep the blood pumping through the muscles and limit posture problems from The Balanced Beauty Pro
Using Color Analysis, a system formalized in the 1980s, these stylists create something optimized to bring out the best in their clients, while also helping them stand out with this specialty.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Anny VanDriel, owner of Be Rosie Salon and creator of Pricing Isn’t Personal, volunteered to share a pricing presentation to beauty school students a year ago, and ended up learning more than she expected.
From tackling stubborn grays and unwanted warmth to achieving the perfect blonde, Moroccanoil Professional artists share their advice and color solutions.
In an anniversary year for the Arrojo NYC brand, on an early Monday morning, Nick Arrojo used a razor on my hair. And I liked it.
From the launch of the Ulta BeautyArtist Collective to the evolution of Trendspiration, celebrating stylists is what The Salon at Ulta Beauty does best.
Join us in congratulating this year's list of hardworking, game-changing individuals.
